Everything SHAKS’ TOY CHEST, ready to download.
Logo variants
Every lockup is drawn from the same geometry, so the mark never shifts between a header, an invoice and a parcel label. The wordmark is outlined, which means none of these files need Archivo installed to open or print correctly.
On your background
Before you put the logo on a colour, check it here. The verdict is the measured contrast between the mark and the background, not an opinion.
App icons & avatars
The mark alone, with its own breathing room. These are the sizes Shopify, Instagram and a browser tab actually ask for.
Banners & covers
Type your line, pick a ground, and save the size you need. The dotted box is the safe area: keep anything that must be read inside it, because every platform crops differently.
Colour
Six colours, each with one job. The ratios below are measured against white and against asphalt, so you can see at a glance where a colour is safe to put text on.
Typography
Archivo for anything that shouts, IBM Plex Sans for anything that has to be read. Both are free on Google Fonts, so the shop, the emails and the invoices can all use them.
Clear space & minimum size
Two rules. Keep one chevron height clear on every side, and never take the wordmark below the size where the apostrophe closes up.